WooCommerce B2B & Retail Platform with Custom Pricing Logic
Starvis needed more than a website, they needed a reliable sales platform that supports both business customers and individual buyers, with different pricing rules, different buying flows, and a catalog that can be updated quickly without breaking the system.
Actinium Agency delivered a WooCommerce-based solution focused on catalog scalability, B2B segmentation, and custom discount logic — paired with ongoing monthly maintenance and marketing support.
The challenge
Starvis’ challenges weren’t just design-related, they were operational:
Catalog management needed to be fast and repeatable (import/export workflows).
Customers had to be segmented into B2B vs retail, each with different access and pricing.
Pricing had to support custom discounts per customer, not generic coupons.
The store needed to remain stable through ongoing updates, newsletters, and content changes.
Supporting materials (catalog updates, business collateral) had to stay consistent with the brand.
Strategy & approach
01
E-commerce architecture first
Defined product structure, categories, attributes, and pricing rules that can scale.
02
B2B segmentation
Implemented clear separation between business customers and retail users — with controlled access and pricing logic.
03
Operational efficiency
Enabled catalog updates through import/export to reduce manual product work and speed up changes.
04
Ongoing growth support
Set up monthly maintenance, newsletter workflows, and continuous improvements.
What we delivered
E-commerce Platform
Full WooCommerce store build (product structure, navigation, UX)
Separate customer experiences for B2B vs retail
Different pricing presentation and logic based on user type
VAT/tax-ready foundation (where applicable)
Custom Plugin: Personalized Discount Per Customer
Custom plugin that assigns a specific discount rate to each customer
Discounts applied automatically at cart/checkout
Admin-friendly management (no manual coupons per order)
Stable logic designed to work with WooCommerce updates
Catalog Management
Import/export workflows for bulk updates
Structured product data approach to reduce errors
Easier editing for non-technical users
Marketing & Operations
Newsletter setup and ongoing sends (monthly support)
Continuous site updates, fixes, and improvements
User segmentation support for campaigns and pricing
Brand & Print Support
Business cards (visual consistency with digital brand)
Branded bags and supporting collateral
Practical assets designed for real-world sales
Showcase
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Results
Operational results (confirmed by scope):
Faster catalog updates through import/export — far less manual product work
Clear B2B vs retail pricing separation — cleaner, correct buying flow for each
Personalized per-customer discount logic applied automatically at checkout
Easier ongoing product management for non-technical staff
Monthly support, maintenance and campaign work that keeps the store growing
Want a WooCommerce platform built for B2B growth?
If you need customer segmentation, personalized pricing, and a store that’s easy to manage, we can build it.
