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What we actually check in a 48-hour website audit

Actinium Insights — What we check in a 48-hour website audit

We offer a free, no-strings website audit: send us your URL and within 48 hours you get an honest review of what’s working and what’s quietly costing you. No call required, no pitch deck. Here’s exactly what we look at — so you know it’s a real review, not a sales funnel.

The four pillars of a 48-hour website audit

1. Speed and Core Web Vitals

Speed is the first thing visitors feel and the first thing Google measures. We check real load times, Largest Contentful Paint, layout shift and the usual culprits — oversized images, render-blocking scripts, bloated page builders. Most sites we review are carrying two to three seconds they don’t need to.

2. SEO foundations

Not keyword stuffing — the structural basics that decide whether you can rank at all: title tags and meta, heading hierarchy, indexability, internal linking, schema, and whether your most important pages are actually crawlable. Small fixes here often move rankings more than months of content. On one project we took average Google position to 6.9 with a 19% CTR by getting these foundations right first.

3. UX and conversion paths

A fast, well-ranked site still fails if visitors don’t know what to do next. We trace the main paths a user takes — from landing to enquiry or purchase — and flag the friction: unclear calls to action, forms that ask too much, mobile layouts that break, trust signals that are missing where decisions get made.

4. Technical health and security

We check the things that don’t show up in a screenshot but break a business at the worst time: HTTPS and mixed content, broken links and redirects, outdated plugins, backup and update hygiene, and obvious security gaps.

What you get back

A short, plain-English summary — the few things that matter most, ordered by impact, with our honest take on whether they’re worth fixing. If it’s useful and you want help, we talk. If not, you keep the audit and act on it yourself. Either way it’s genuinely free.

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