Building a WooCommerce platform for retail, B2B pricing and long-term catalog management.
Starvis needed an e-commerce platform that could support both public retail customers and B2B buyers from the same WooCommerce foundation.
The project focused on catalog structure, customer-specific pricing logic, product import/export workflows, discount handling, campaign support and ongoing monthly technical care — all built around how the business actually manages and sells lighting products.
WooCommerce B2B & retail platform
WordPress + WooCommerce
WooCommerce development, B2B pricing logic, product catalog workflows, custom development, website maintenance
Large product catalog, B2B and retail customer flows, custom pricing/discount logic, import/export support, campaign updates and ongoing technical support
Starvis gained a more flexible WooCommerce platform that supports both retail and B2B sales while keeping catalog management practical for ongoing use.
Starvis is a lighting business with a product catalog that goes beyond a simple online shop. The website needed to serve retail visitors, B2B customers and internal catalog operations at the same time.
A default WooCommerce setup would not be enough on its own. The platform needed to support different customer types, pricing behavior, product updates, discount logic and ongoing campaign work without becoming difficult to manage.
Actinium helped shape the WooCommerce system around the real operational needs of the business: product management, pricing workflows, customer-specific logic and long-term technical support.
The challenge was both technical and operational.
Starvis needed a WooCommerce platform that could handle a large product catalog while still being manageable for daily updates. Lighting products often require clear categories, attributes, product details and consistent catalog organization, especially when the store serves both retail and business customers.
The business also needed pricing behavior that could support more than one customer type. Retail customers and B2B buyers do not always follow the same pricing logic, so the store needed a more flexible setup than a standard public price list.
On top of that, the site needed ongoing technical care: campaign updates, catalog changes, plugin maintenance, performance attention and custom adjustments as the business evolved.
- Large lighting product catalog
- Retail and B2B buyers on the same platform
- Different pricing and discount logic
- Catalog import/export workflows
- Product/category organization
- Ongoing campaign and newsletter support
- Stable monthly maintenance
- WooCommerce flexibility without making admin work harder
Understand the catalog workflow
Before changing the store, we focused on how the catalog was managed: products, categories, attributes, pricing rules, updates and internal workflows.
The goal was to keep WooCommerce flexible while reducing manual work where possible.
Shape pricing around customer types
The platform needed to support both retail and B2B customers. Pricing and discount logic were structured around the way different customer groups buy, instead of forcing every buyer into the same public storefront behavior.
This made the store more useful for real business operations, not just public browsing.
Build for ongoing use
Starvis needed a platform that could keep evolving through new products, campaigns, maintenance tasks and technical changes.
The work was approached as a long-term WooCommerce system, with ongoing support and improvements rather than a one-time website build.
WooCommerce store foundation
A flexible e-commerce platform built on WordPress and WooCommerce.
B2B and retail customer flows
Support for different customer types from the same store foundation.
Custom pricing and discount logic
Pricing behavior shaped around real business needs rather than only default WooCommerce options.
Catalog import/export support
Workflows to make larger product updates and catalog management more practical.
Campaign and newsletter support
Ongoing updates for promotions, campaigns and customer communication.
Monthly technical maintenance
Long-term support for updates, fixes, improvements and platform stability.
Starvis gained a more flexible WooCommerce platform that supports both retail and B2B sales while keeping catalog management practical for ongoing use.
The store is structured around a large lighting catalog, customer-specific pricing needs, custom discount logic and repeatable product workflows.
Instead of relying only on default WooCommerce behavior, the platform was adapted to the way the business actually works — with stronger support for product updates, campaigns, B2B pricing and long-term maintenance.
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Need WooCommerce to support how your business actually sells?
If your store needs B2B pricing, custom discount logic, catalog imports, product workflows or ongoing technical support, Actinium can help build a WooCommerce platform around your real operations.